11 Oct 2011

Promotion Hall VUB, Campus Etterbeek 

Pleinlaan 2

1050 Brussels


Part of project: 
(2009-...): Campustalks


A possible collaboration of Vrije Universiteit Brussel (VUB), Université Libre de Bruxelles (ULB) and the Belgian Sports Technology Club (BSTC)

An event in French, Dutch & English

VUB CROSSTALKS and her partners invite you to participate to an interactive event, allowing us to evaluate the feasibility of and interest in a Sports & Technology Chair.

This chair could be embedded in the Brussels University Alliance (BUA), an international directed collaboration alliance in which the Vrije Universiteit Brussel and the Université Libre de Bruxelles join forces to offer a number of multilingual programs. The Belgian SportsTechnology Club (joint initiative of Agoria and BOIC) is an experienced player in the sports industry, promoting 65 technology companies to the main international sporting events, and looking into the potential added value of such a chair.

Goal of the chair is to foster education, research and dissemination of state-of-the-art know how in Sports & Technology. To kick-off this 4 year project we present you an interesting and multidisciplinary program including topics on hospitality, infrastructure, bio-medics, chemistry, materials, communication, psychology, biologists, engineering...


• 15:00u Welcome by Paul De Knop, Rector Vrije Universiteit Brussel 

• 15:05u Presentation of the concept by Piet Moons, Executive Member of the BSTC Steering Committee

• 15:15u Development of the sports business in academic and corporate context

Invited lecture by Hans Westerbeek (Victoria University, Australia)

• 15:40u State of the art in sports technology and innovation

Invited lecture by Andy Harland (Loughborough University, UK)

• 16:15u Q&A session

• 16:45u Coffee break

• 17:00u Pecha Kucha Session with break after 6 speakers

• 19:15u Reception + walking dinner



Veerle De Bosscher (VUB/Sport & Management)

Peter Demuynck (Agoria)

Bram Vanderborght (VUB/Mechanical Engineering)

Jan Kriekels (JAGA)

Yves Verschueren (ESSENSCIA)

Pierre Mathys (Bio- Electro- and Mechanical Systems ULB)

Robin Soetens (Technical University Eindhoven - Robocup)

Gustaaf Schoukens (UGent/Materiaalkunde)

Marc Vercammen (Desso Sports Systems)

Piet Moons (Olympic Committee)

Joachim Mathieu (Wetenschapscommunicatie VUB)

Alok Nandi (CoCreation/Sports and Arts/Olympics UK)







Bios / Slides

Hans Westerbeek

BPhysEd, MSc Human Movement, Groningen; MBA, Deakin; PhD International Marketing, Deakin
Director, Institute of Sport, Exercise and Active Living (ISEAL)
Professor Hans Westerbeek was previously the Chair of Sport Management at La Trobe University and he continues to serve as a Chair of Sport Management at the Free University of Brussels (Belgium).He has also served as the Head of the School of Sport, Tourism and Hospitality Management at La Trobe University.
Before migrating to Australia in 1994, he worked as a marketing professional in the Netherlands. He co-founded the European Association for Sport Management (EASM) and was a founding member of the European Union's European Network of Sport Science Institutes.
Professor Westerbeek is an active researcher and consultant to a variety of international organisations. He has worked for more than 50 different organisations including: Western Mining Company, Coles Myer, Hewlett Packard, Australian Football League, Tennis Australia, PGA of Australia, VicHealth, Australian Sports Commission, Royal Dutch Football Association, Dutch Olympic Committee, Saujana Golf and Country Club (Kuala Lumpur, Malaysia), FIFA (football), FIVB (volleyball).
Professor Westerbeek has also co-authored more than 15 books in sport management, marketing and business.

Andy Harland

Research Interests
A broad range of research interests relating to the application of engineering principles within sport. Funded research projects currently ongoing are concerned with sports footwear, apparel and hardware (balls, gloves, rackets, bats and protective equipment) in a range of sports including football, rugby, cricket, tennis and running. Notable achievements include the partnership with adidas in the development of the tournament soccer balls for the 2006 and 2010 FIFA World Cups and the 2004 and 2008 European Championships.

Teaching Interests
Module leader for Part B “Measurement and Experimental Design”
Module leader for Part B “Applied Sports Technology”
Final year and MSc projects are offered on topics related to research interests.

External Roles
Lead Sports Technology academic on Loughborough University Strategic Football and Cricket Groups.
Referee for various Engineering, Technology and Sports Journals
Consultant to various industrial and commercial partners and sports governing bodies.



The event is organized by VUB CROSSTALKS and powered by Vrije Universiteit Brussel, Université Libre de Bruxelles and the Belgian Sports & Technology Club.